Key Priorities for the Strategic Plan 2016–2020 17. Under the Human Resource Capacity Development priority area, the APRM will fully staff the APRM Secretariat in order to enhance the quality of APRM Reviews. In the priority area Development of Monitoring & Evaluation Frameworks and Systems, the APRM will improve its capacity to follow up and report on the performance of countries after a review has been completed, and under the priority area Enhance Research & Development Capacity and Improve Operational Tools the Mechanism will improve its work processes and tools, including simplification of the review exercise and, in some cases, aligning the scope of the reviews to key national objectives. 14. The APRM has identified eight priority areas for the duration of the Strategic Plan period. These are: (i) Shared Values Advocacy and Communication; (ii) Review and Implementation of the APRM Core Mandate; (iii) Resource Mobilisation and Financial Management; (iv) Human Resource Capacity Development; (v) Development of Monitoring & Evaluation Frameworks and Systems; (vi) Enhancement of Research & Development Capacity and Improvement of Operational Tools; 18. In the Intra-APRM Coordination and Harmonisation area, APRM will coordinate better the work of national and continental APRM bodies so as to improve the quality of the review process and the structural relationships. Finally, under the APRM integration into the AU and Universal Accession priority area, the APRM aims to complete its integration into the AU family and launch a sustained and coordinated campaign to persuade all AU Member States to join the Mechanism. This effort will also involve the development of activities intended to enhance the APRM’s relevance to Africa’s regional economic integration agenda. (vii) Intra-APRM Coordination and Harmonisation; (viii) APRM integration into the AU, Universal Accession, and enhanced support to Africa’s regional integration agenda. 15. The Shared Values Advocacy and Communication priority area will help APRM achieve and sustain the desired level of political will and support for continuing governance reform. This priority area also aims to ensure the APRM communication strategy meets the state-of-the-art standard in the field. This can be achieved by ensuring that it evolves together with emerging challenges and trends in a dynamic and flexible manner so as to enhance the APRM brand and its international recognition. 19. Finally, the APRM also aims to launch Flagship Projects to give visibility to its priority focus areas and to draw attention to shared challenges that underline the need for transformative leadership, inclusive growth, mobilisation of domestic resources, improving the performance of StateOwned Enterprises and universal accession to the Mechanism. 16. Under the second priority area, to Review and Implement the APRM Core Mandate, the APRM will focus on ensuring that it stays relevant to the evolving governance challenges of its Member States. In the Resource Mobilisation and Financial Management priority area, the APRM will focus its efforts on building a robust machinery for broadbased and sustained resource mobilisation campaign so as to improve APRM Secretariat finances. –3–