distribution channels. One of the options consisted in the distribution of food to people affected by food insecurity. 3: Developments in the Normative and Institutional Framework 437- Considering all the modern requirements governing trade in goods and services, Law No. 2015/18 of 21 December 2015 governing commercial activity in Cameroon was enacted to structure distribution channels and protect the consumer, especially by clearly defining the conditions for the organization of commercial activities, the terms and conditions of distribution, sale and fixing the price of products. 438- Furthermore, by Order No. 101/MINCOMMERCE/CAB of 22 May 2015, the Minister of Trade drew up the list of products and services the prices and tariffs of which are subject to prior homologation procedure in particular, water and related services, cooking gas, industrial gas and medical gas, sugar, milk, crude palm oil, imported frozen fish, wheat flour, maize flour, imported rice, cooking salt, and edible oils. 439- In a bid to implement this reform, a National Consumption Council was set up by Decree No. 2016/3/PM of 13 January 2016 to lay down its organization and functioning. 440- The duties of the Council include promoting discussions between public authorities, organizations in charge protecting the collective interests of consumers, and inter-professional organizations, and between representatives of consumer interests and Delegates of interprofessional organizations on issues relating to consumer protection. 4: Distribution of Foodstuffs to the Population 441- Weather vagaries and insecurity related to atrocities committed by Boko Haram deepened the food deficit in Far North Region which had already been evaluated at 150,000 tonnes in 2014 and about 9.6%284 of the population concerned by such food insecurity risk. That is why a Commission on the Emergency Management of Food Security was formed by the Order of 26 February 2015 with a view to distributing foodstuffs to the people. The distribution was done in 4 phases285 between 2015 and 2017, and included staples, agricultural and veterinary products worth some CFAF4,000,000,000286. 5: Structuring Foodstuffs Distribution Channels 442- The organization of promotional sales helped anticipate possible dysfunctionings related to an explosion in demand. The campaigns were consolidated during major popular fairs and/or peak consumption periods (religious ceremonies, school reopening and end-of-year festivities). 443- Between 2013 and 2017, outreach supplies led by the Consumer Product Supply Regulation Authority (MIRAP) through street markets and Periodic Test Markets helped mobilise huge supplies in staples of 84,053 tonnes for households worth CFAF22,206,290,000287 for a total of 2,824 markets organised. The average price reduction of products stood at 18%288. 284 MINADER statistics during the drawing up of the national food security strategy on 26 September 2016. During Phase III launched in Maroua in November 2015, the special gift worth CFAF2,250,000,000 comprised staples, oil cake for animals and 7 pick-up vehicles for the transportation of products from very remote areas. 286 About 6,106,870.63 Euros 287 33,902,733 Euros. 288 According to the National Institute of Statistics (2015). 76 285