Table 4.2: Expected outputs, related actions, responsible actors, and indicators of success/failure EXPECTED OUTPUTS RELATED ACTIONS 1. ADVOCACY AND COMMUNICATION 1.1. AU Shared Values 1. Adopt and adapt AU Shared Values systematically integrated into APRM programmes into the entire value 2. Ensure that AU Shared Values are chain of APRM activities reflected in entire value chain of APRM activities 1.2. APRM systematically 1. Initiate policy dialogues on linkages integrated into the between APRM reviews and AGA African Governance 2. Work closely with the AU Political Architecture (AGA) Affairs Department to integrate framework as a major APRM into the AGA framework player or component 1.3. APRM engagement with 1. Identify civil society and research civil society and research and academic institutions for and academic institutions engagement institutionalised 2. Develop a detailed strategy on engagement with civil society and research and academic institutions 3. Draw up and implement detailed engagement plans and schedules 4. Work closely with identified civil society and research and academic institutions to build resources for the APRM Knowledge Hub 1.4. A communication strategy developed and implemented 1. Develop a detailed awareness building, advocacy and communication strategy 2. Draw and implement detailed awareness building, advocacy and communication plans and schedules 1.5. Media 1. Develop a media campaign strategy outreach/campaigns to 2. Plan and conduct media campaigns market APRM’s initiatives to popularise APRM programmes extensively conducted 3. Launch an aggressive media campaign 4. Design and launch a new, more accessible and functional web site and available campaign leaflets on website 5. Distribute campaign materials in conferences, workshops, etc. RESPONSIBLE ACTORS INDICATORS OF SUCCESS APRM Secretariat (coordinated by Office of the CEO) AU Shared values fully integrated into APRM programmes APRM Secretariat (coordinated by Office of the CEO) APRM integrated into the AGA framework APR Panel and APRM Secretariat (coordinated by Office of the CEO with active involvement from the Division of Knowledge Management and Communication) Number of civil society and research and academic institutions identified and engaged APR Panel and APRM Secretariat (coordinated by Office of the CEO with active involvement from the Division of Knowledge Management and Communication) Number of communication channels identified and used APRM Secretariat (coordinated by Office of the CEO with active involvement from the Division of Knowledge Management and Communication) Number of media coverage on campaigns conducted Number of research papers produced Number of institutions/persons reached by each identified channel of communication Number of MoUs or other agreements signed with key players in the field Extent to which APRM influence in setting the agenda of the good governance discourse in Africa has improved (measured by citations, etc.) A new and more accessible and functional website accessed Quality and accessibility of website as envisaged by stakeholder feedback Number of hits to download campaign leaflets from the APRM website Number of campaign leaflets designed, printed, distributed, etc. Number of new Member States joining APRM –31–