259. The respondent brought an action before the High Court in which he was awarded K30 million in general damages and K30 million in exemplary damages. Zambia Daily Mail appealed against the judgement 260 On appeal, the Supreme Court agreed with the High Court on the liability of the Newspaper. It held that the defamatory nature of the articles was clear as the Newspaper showed clear malice by not investigating the articles and by the subsequent treatment of the respondent. However, the Court reduced the award of damages both general and exemplary in half. C. ADMINISTRATIVE MEASURES 261. In order to ensure press freedom, the following measures have been put in place (i) generally, journalists in Zambia are free to exercise their profession in any form of media and on any subject including politics as long as they confine themselves to the legislative provisions outlined above; (ii) the Media Institute of Southern Africa (MISA) Zambia Chapter (formerly known as Zambia Independent Media Association) is the mother body of Independent Media Organisations in Zambia. It regulates the journalism standards of private media whilst State media is regulated by the Press Association of Zambia (PAZA); (iii) all journalists in Zambia are guided by an Ethical Code of Conduct which regulates the journalism working system. Journalists are expected to follow these laid down procedures. Sanctions apply for non adherence to these procedures under the Defamation Act and Penal Code as stated above; and 110