The  rights  of  the  grass  roots  people  must  not  be  violated.  With  the  increase  in  education,  the   communities  are  making  more  demands  which  are  leading  to  confrontations.   To  avoid  these  confrontations,  WACAM  is  calling  for  an  improvement  in  the  way  public  hearings   are  conducted.  The  Environmental  Impact  Assessment  (EIA)  must  be  simplified  and  explained  to   the  local  people  and  their  views  considered.   Respondents  (34.6  percent)  indicated  that  there  has  been  an  increased  awareness  among  the   business  community  to  protect  the  environment  (Figure  35).       OBJECTIVE  3:  PROMOTING  THE  ADOPTION  OF  CODES  OF  GOOD  BUSINESS  ETHICS  IN   ACHIEVING  THE  OBJECTIVES  OF  THE  CORPORATION     GOOD  BUSINESS  ETHICS   5.27   ABSENCE  OF  CONSUMER  WATCH  DOGS  FOR  QUALITY  DELIVERY/SERVICE   The  Ministry  of  Trade,  Industry,  Private  Sector  Development  and  President’s  Special  Initiatives   (MOTI/PSD/PSI)  has  tasked  PricewaterhouseCoopers  to  develop  a  consumer  protection  policy.   123