The successful implementation of the Agenda depends on awareness and visibility National partners should, in collaboration with the African Children’s Committee, have developed and widely disseminated evidence-based communication and advocacy tools on the rights of children in Africa. The media has a crucial role to play in sensitising populations, creating informed awareness of the plight of children and the importance of their rights being protected, and providing information about a State’s fulfilment of its obligations under national and international law. The broader context needs to be taken into account Children’s rights exist within the broader political, social and economic context. These rights depend for their realisation on good political, social and economic governance. This includes macro-economic policies, the prevalence of and measures taken to curb corruption, general social protection policies and constitutional provisions, the openness of the political culture, the space available to civil society, and the progressive achievement of greater equality in society, generally. Although these may not be the main entry points in discussions with and engagements with States, it is inevitable that those concerned with children’s rights (such as the African Children’s Committee, as well as national and international partners) should concern themselves with matters of governance, on the basis that the rights of children are located within the broader context of political and economic governance, and that these underlying issues of concern have to be addressed in order to advance children’s rights. 32